Mellow Mushroom, now 35 years old, launches the first mass media campaign in the company's history. The campaign, "Optimism as expressed in pizza," includes multi-market outdoor billboards, a new Web site and online marketing. Mellow Mushroom picked Markham Unlimited, a creative advertising agency, and BrandCottage, a media strategy firm, to manage the advertising campaign.
New Site Makes Carbon Footprints Fun (No, Seriously)
Like fingerprints, every footprint is unique... especially carbon footprints. No two people produce the same amount of carbon emissions, so to reduce our collective impact on the environment it's important for everyone to understand their personal carbon output. And that's only half the solution - it's equally important to find ways to reduce that footprint, but most people don't know where to start. That's why Portland-based non-profit Bonneville Environmental Foundation (BEF) created www.ShrinkYourFoot.org, a creative new way to make environmental action more accessible and understandable. Designed to educate and empower, the site offers information and resources to help you reduce your environmental impact....
BestofDFW.com Marks One Year Anniversary with More Office Space, More Employees, and more Community Websites
October 2008 marks the one year anniversary of BestofDFW.com. To say that BestofDFW.com has grown in this past year is an understatement - more appropriate description would be "exploded." After a year, the company is settled into a new Uptown Dallas office suite and has added several new faces.
